Case studies

The challenge, the approach, the numbers.

No vague claims. Here's exactly how we created value for clients — and what it produced.

Trademark & IPDesign

From unprotected startup to premium, defensible brand

Aurelia Skincare

The challenge

A fast-growing skincare startup was selling under a name they didn't legally own, with packaging and a site that undercut their premium price point.

Our approach

We ran a full clearance search, filed in two classes, and rebuilt the identity, packaging, and ecommerce site around a luxury positioning — all inside a single quarter.

Trademark classes secured

+54%

Average order value

From filing to relaunch

Digital Marketing

Scaling paid media without scaling waste

NorthLoop Commerce

The challenge

An ecommerce brand was stuck — every increase in ad spend pushed acquisition costs higher and margins thinner.

Our approach

We rebuilt their funnel, restructured paid campaigns around contribution margin, and ran a continuous testing program on landing pages and creative.

−38%

Cost per acquisition

Ad spend, profitably

4.8x

Blended ROAS

E-Book Publishing

A first-time author hits #1 in category

The Founder's Edge

The challenge

A founder had a finished manuscript but no path to a credible, well-ranked launch that would build their platform.

Our approach

We edited, designed the cover and interior, formatted for every platform, and orchestrated a launch sequence engineered for category ranking.

Amazon category, launch week

1,800+

Copies in first 30 days

Podcast bookings from the launch

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